Personal Information
Organization / Workplace
Coventry, United Kingdom United Kingdom
Occupation
Vice President Global Marketing at Techtronic Industries Floorcare
Industry
Advertising / Marketing / PR
Website
http://www.vax.co.uk
About
With experience of both agency and client side, I work at board level and have an in-depth experience of a wide range of Marketing disciplines, launching and developing high-profile international brands and products in a range of categories.
I am tenacious, resourceful, thrive on challenges and quickly adapt to new situations, and so excel in fast moving high-pressure environments.
Consumer knowledge is key to the success of businesses and therefore I believe in the need for a deep knowledge of both the trade and the end consumer. My approach is to strike a balance between excellence in branding and design, and commercial results. I believe in the need to continually innovate new and di...
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