- Develop strategic campaign messaging, content, and creative for marketing efforts across external scholar and talent recruitment campaigns
- Execute campaigns across digital display, paid search, social, print, OOH, TV, radio, email, direct mail, events, and field teams, ensuring all campaign goals are met on time and within target cost-per-lead
- Manage day-to-day relationships with external creative & media agencies and promotional product vendors
- Plan and manage department budget
- Serve as brand manager, providing training to new hires and ensuring all internal and external materials and physical spaces, including 32+ schools, are aligned to brand standards
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