Freelance content strategist and content marketing expert specialising in creating effective and entertaining branded content, from editorial to microcopy and imagery to video.
I work across two main fields 鈥�
1. Content strategy:
- Identifying strategic opportunities for brand content to work harder
- Creating actionable content plans and long-term strategic recommendations
- Conducting expert reviews, audits and competitor benchmarking
- Developing commerce-specific content strategies
- Assembling and leading expert freelance teams
- Hands-on management of complex editorial production
- Consulting on video production
- Pitching
2. Content creation:
- Long and short form editorial
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