Personal Information
Organization / Workplace
Shanghai City, China China
Occupation
Senior Research Consultant
Industry
Advertising / Marketing / PR
About
1: Clients:Michelin China Group(One of the longest retaining and toughest clients in CIC - since 2009)
Keep a very close cooperation with clients (Onsite to Client's side every Wednesday) and agencies to master the first -hand info. of the clients, in order to better generate strategies and optimize Online Media performance.
Make a strict analysis to figure out consumer behaviors and transform data into actionable insights and even profitable actions
Set a continuous evaluation of identifying and monitoring performances of KOLs in Digital campaigns especially on vertical auto forums like Xcar and Autohome.
Provide a real-time,comprehensive potential crisis monitoring for PR and Custo...
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