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Beyond the Bar Chart:
How to Build Better Visualizations
Sean McHugh
#Logi16
SEAN MCHUGH
Lead Solutions Consultant
Logi Pro Serv
Sean.McHugh@Logianalytics.com
Tech Enthusiast / BBQ Innovator / General Specialist
ABOUT ME
2 @Sean_McQ
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? Identifying User Data Stories and Analysis Types
? Designing visuals to the data story
? How to execute your shiny new visuals
THINKING OUTSIDE OF THE BARCHART
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Building Better Visualizations
How to build compelling data visualizations
Start with the right questions
Defining a User Data Story
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It’s about how the user can use this data
What is a User Data Story?
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? Who – Who needs this data?
? What – What constraints does the data fall within?
? Where – What is the context that user exists in?
? Why – Why is this user bothering to look at this
dashboard?
What is a User Data Story?
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What is a User Data Story?
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Context Purpose
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What is a User Data Story?
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Remember the edge cases
? No Data
? No Change
? Outlier Data
? Too much data
Designing the Visual
Once we figure our User Data Story,
how do we design a visual around it?
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Designing the visual
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? Simple Chart
? Combo Chart
? Simple KPI
? Extension or Plugin
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Designing the visual: Simple Chart
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? Good for conveying simple
Relationships
? Easy to build in Logi Info
? Tips:
– Remove all visual elements you
don’t need
– Limit your color palette
– One User Data Story
– Visually Distinct
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Logi Studio Walkthrough: Simple Chart
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Designing the visual
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? Simple Chart
? Combo Chart
? Simple KPI
? Extension or Plugin
#Logi16
Designing the visual: Combo Chart
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Designing the visual: Combo Chart
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? Conveys more complexity
? Simple to Develop
? Incredible Flexibility
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Logi Studio Walkthrough: Combo Chart
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Logi Studio Walkthrough: Combo Chart
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#Logi16
Logi Studio Walkthrough: Combo Chart
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#Logi16
Logi Studio Walkthrough: Combo Chart
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#Logi16
Logi Studio Walkthrough: Combo Chart
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#Logi16
Designing the visual
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? Simple Chart
? Combo Chart
? Simple KPI
? Extension or Plugin
#Logi16
Designing the visual: KPI
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Designing the visual: KPI
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? Simple Visual Indicator
? Conveys call to action
? Typically CSS Driven
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Designing the visual: KPI
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? Use in dense groups or
dashboards
? Stand-alone use for
maximum impact
? Best when used with clearly
defined thresholds but not
required
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Logi Studio Walkthrough: KPI
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Conditional Classes CSS
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Logi Studio Walkthrough: KPI
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Designing the visual
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? Simple Chart
? Combo Chart
? Simple KPI
? Extension or Plugin
#Logi16
Designing the visual: Extensions or Plugins
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? Use this when:
– Convey specialized data
– Other “special” cases
? Consider This:
– Typically requires some
javascript
– Design should remain
consistent
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Logi Studio Walkthrough: KPI
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? Target Division Element
? Include JavaScript
? JSON Data
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Logi Studio Walkthrough: KPI
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The Sky is the limit
Don’t limit yourself to chart wizards
and standard visualizations. Get
creative, prototype and iterate on your
designs.
Learn more in The
Definitive Guide to
Dashboard Design

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Beyond the Bar Chart - How to Build Better Visualizations