With 10 years experience researching and teaching marketing in a university setting, I recently joined WaterAid, the leading international NGO dedicated to helping the world鈥檚 poorest people gain access to safe water, toilets and hygiene.
I am convinced that marketing can be used as a force for good and that, when working with the right partners, companies can have strong social impact.
I believe in mutually beneficial partnerships that support the most vulnerable communities and that create shared value for both businesses and their partners.
I believe that these partnerships will help us to build a future where everyone, everywhere has access to safe water.
Combining experiences in a...
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