際際滷

際際滷Share a Scribd company logo
Social Media and
Your Schools Site


                          Lorrie Jackson
                      Marketing Director
               Lausanne Collegiate School
          http:www.lausanneschool.com
           ljackson@lausanneschool.com
Partnering Social Media And Your Schools Web Site
why are we here
lausanneschool.com
Partnering Social Media And Your Schools Web Site
Core Message
why social media
Where Users are in Control

 Share content (Digg, deli.cio.us)
 Publish content (Flickr, YouTube)
 Connect with others (Facebook, LinkedIn)
Partnering Social Media And Your Schools Web Site
Partnering Social Media And Your Schools Web Site
Partnering Social Media And Your Schools Web Site
Partnering Social Media And Your Schools Web Site
Partnering Social Media And Your Schools Web Site
how to market with
   social media
Partnering Social Media And Your Schools Web Site
Partnering Social Media And Your Schools Web Site
Partnering Social Media And Your Schools Web Site
Alumni  Facebook personal profile
Alumni  Facebook group
Alumni  Facebook page
Alumni  LinkedIn
Alumni  another example LinkedIn
Admission Facebook inquiry page
Admission  Facebook
accepted not yet
enrolled group
Admission  Enrolled not
matriculated
Affinity  Facebook
Affinity  Twitter
Affinity  Flickr
Affinity  You Tube
how to be successful
#1
#2
#3
Why Lorrie
has a 逮看恢
We Need
 Online donation forms
 Online applications
 Easy-to-access forms
 Secure collaboration between
  teachers/students
 And more
Partnering Social Media And Your Schools Web Site
how to sync up
Partnering Social Media And Your Schools Web Site
Sports Community       Want to learn more or find
and                    out what to do next
School Community




1. Builds
                                                           1. Deepens
excitement
                                                              commitment
2. Introduces
                                                           2. Informs and
school to new
                                                              engages its
audience
                                                              constituents
3. Creates buzz
                                                           3. Provides
                                                              substance
                                                              beyond the
                                                              style




                   Want to share what theyve learned or
                   encourage others to do something
Social Media          Want to learn more or find
and                   out what to do next
School Web Site




1. Builds
                                                          1. Deepens
excitement
                                                             commitment
2. Introduces
                                                          2. Informs and
school to new
                                                             engages its
audience
                                                             constituents
3. Creates buzz
                                                          3. Provides
                                                             substance
                                                             beyond the
                                                             style




                  Want to share what theyve learned or
                  encourage others to do something
From Social Media to School Site
Facebook
From Social Media to School Site
Twitter
From School Site to Social Media
Share This Button
From School Site to Social Media
Dedicated web page with redirect
From School Site to Social Media
eNotify
From School Site to Social Media
News Manager
Good luck
Ad

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Partnering Social Media And Your Schools Web Site