Personal Information
Organization / Workplace
London, United Kingdom United Kingdom
Occupation
Business & Strategy Manager at MM-Eye
Industry
Advertising / Marketing / PR
Website
http://www.mrxafrica.comAbout
Responsible for New Business Development & Strategy at MM-Eye, a leading market research agency for the automotive, intelligent mobility and wider transportation industry.
Former hybrid journalist/market researcher reporting on brands and consumer behaviour; I have an invested interest in consumer trends and product innovation relating to the 'Internet of Things'.
Associate member of the Market Research Society, occasional contributor to Impact Magazine, Arise News, BBC Radio, Guardian. Founder of MRX Africa, a network of brand insight and communication specialists collaborating to strengthen market research and brand strategy across Africa (www.mrxafrica.com).
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