Music video 1990’s now
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Music videos from the 1990s to now saw major changes in style and production. In the 1990s, Nirvana's "Smells Like Teen Spirit" depicted a school concert descending into anarchy in a single take with no cuts, while the Spice Girls' "Wannabe" was also filmed in one shot to show their madness. Coldplay's 2002 video for "The Scientist" featured a reverse narrative that had been used previously. By 2012, Fun's video for "We Are Young" showed a bar fight in slow motion with the band's performance intensifying throughout.
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Music video analysis 3
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Evaluation question 1
Evaluation question 1anissia.aOur music video challenges some conventions of the ballad/pop genre by not including a clear narrative and using split screens in unconventional ways. However, it also uses common techniques like editing on the beat, close-ups of the artist, and multiple location changes. Overall, it aims to balance pushing boundaries while still connecting to audiences through familiar genre conventions.
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- 1. Music Video 1990’s - Now By Lydia
- 2. 1990’s • 1991 – Nirvana - Smells Like Teen Spirit • Samuel Bayer (the director) believed he was hired because his test-reel was so poor the band anticipated his production would be “punk” and “not corporate”. The video shows a school concert which ends in anarchy and a riot. The video ends with the school kids breaking the set. • 1996 - Spice Girls - Wannabe • The video was filmed as one shot this means there were no cuts they were rehearsing all night it was just cold and the camera work was trying to show the madness of the Spice Girls. The video was most played with in 2 hours of its realise. They were asked to re- film it for the US but the girls refused.
- 3. 2002 • 2002 – Coldplay – The Scientist • The video was famous for the reverse narrative which had been used before in Spike Jonze's 1996 music video for The Pharcyde's. It win an award in 2003 for Best Group Video.
- 4. 2012 • 2012 – Fun – We are young • The video shows a bar fight in slow motion. Monáe's role in the video was described as being the eye of the storm. As their performance becomes more intense and energetic as the video progresses. The video concludes with Fun ending their performance as the girl from the beginning of the video walks out of the bar smiling.