Personal Information
Organization / Workplace
Greater New York City Area, NY United States
Occupation
Lead Planner at Huge
Industry
Advertising / Marketing / PR
Website
http://mattyford.comAbout
Hi, I'm Mat.
I have been working for over 10 years in Advertising & Marketing as a Creative, Account Director, and Strategist & Planner. Digitally focused, I have an obsessive curiosity about culture, behaviour, technology, creativity and what makes businesses tick.
I help organizations plan strategies for an increasingly complex world. In the age of disruptive innovation, I have been helping my clients to digitally transform their businesses to better respond to shifting consumer values and new engagement expectations.
This has involved a lot of:
- Crafting and refining adaptive organizational vision and actions.
- Understanding the modern networked consumer and building business mod...
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