Personal Information
Organization / Workplace
Shanghai City, China China
Occupation
Associate Professor
Industry
Education
About
Dr. GU is a dedicated lecturer who has over 8 years experience in the advertising education. Focusing on Ad, MC and Behavioral Economy theories of the 21st century, he aims to explore the subversive innovation of creative value in the SoLoMo era.
GU has published a brand research paper in Annual international conference proceedings on JMComm 2012 and a book on Social Media Communication Demands of Chinese Netizens.
GU has led a ECUST student team successfully advanced to the finals of L’OREAL Brainstorm 2013 in Mainland China. He has been one of the judges of the 5th Shanghai Students TV Festival short film final and jury member of the 7th Longxi NOVA Chinese Advertising Award.
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