狠狠撸

Madrid Area, Spain Spain

Segment Portfolio Marketing Manager Enterprise Business Unit I Spain

Technology / Software / Internet

Making Markets, Capture Markets, Innovation: Develop a buyer-centric understanding of my portfolio through in depth knowledge of products and offerings, their value propositions, buyer cohorts, competitors and routes to market. Drive new way of working for marketing, increasing focus on use of cohorts to drive buyer segmentation, selection and journey; data driven; and digital eminence of the Sales Teams Enable growth in SPGI EBU I Spain Segment, ensuring prioritisation of marketing investments in support of revenue budget Align Enterprise EBU I Spain portfolio marketing plan to help drive SPGI targets in Marketing Created Revenue in support of New Buyers, Cross Sell/Upsell and L...