ºÝºÝߣ

Shah Alam, Malaysia Malaysia

Stream Coordinator

Education

Professional Experience: More than 5 years of teaching experience at business schools. Taught/teaching a variety of marketing courses such as marketing management, services marketing, product management, marketing research, business-to-business marketing, marketing analysis and decision making and seminar course in marketing at the bachelors, masters and PhD level. Academic Research Interests: Services failures and consumer behavior. Currently working on role of vicarious experiences in service failures, customer coping strategies with service failures and customer experience management. Corporate Experience: Four years of corporate experience at Apollo Hospitals and Dentsply India L...