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madhuranath r asian institute of management aim madhuranath mba strategy marketing case analysis technology strategy strategic management marketing strategy strategic analysis mba student blue ocean framework cloud case study conflict management strategic negotiation brand management original framework macro economics strategic planning analysis strategy framework brand strategy canvas infosys retail errc japan masayoshi son null hypothesis business plan business idea ntt docomo csr softbank gawad kalinga solar power green energy 5 bases of social power forecast for russian mafiya raven business system french asian business system russian mafia gdm stra global delivery model value curve singapore unique economy island nation felda global crises of 21st century macro economics case analysis ibm strategy management smarter commerce errc framework apple 2010 statistical techniques quantitative analysis business statistics statistics business school descriptive statistics report docomo ac apple go to market blast asia xamun consulting solution marketing plan gtm strategy saas evaluation hr policy chemrez situation analysis small nation open economy island economy sonata software customer engagement marketing framework target market written analysis of case indian case study wac salary negotiation negotiation boutique clothing market entry strategy smartphone marketing and advertising white paper academia b2b marketing idea evaluation digital testing mobile application development mobile apps startup moolya software testing quality smac engaging customers mobile explosion consumerization of it whitepaper social big data analytics mobility mobile strategic option evaluation star framework star business copywriting creativity creative writing product manager concept board new product development concept social network usage usage trend infographic social network usage trend social media social network india micro economics strategic option filter strategy evaluation matrix ideation strategy evaluation value proposition competitive matrix strategic map triangle model ibm smarter commerce positioning key success factor 2-by-2 2x2 smarter commerce analysis master of business administration strategic alignment corporate strategy value innovation hypothesis testing