An accomplished professional with 25 years of experience; Expertise in driving marketing & branding initiatives with overall responsibility of ROI while meeting business needs in a fast paced, dynamic and globally expanding MNC environment
Areas of expertise: Strategic planning, Marketing,Branding, Market Research with specific focus on market environment, Consumer behaviour, satisfaction and product feasibility. PR & Corp com,New product development & Launch, Stakeholder management,Digital marketing,People management.
Conceptualised & executed successfully innovative !deas in FMCG and in building material domain. Increased revenue by over 40%. CRM module ensured retention of over 70% of...