CE & CR magazine Nov 2014
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HIL Limited is committed to green and sustainable construction practices. It follows a "5 WAY GREEN" philosophy of using green raw materials, green processes, green energy, and producing green, reusable and recyclable products. HIL's Aerocon division pioneered green building materials in India like lightweight blocks and panels that reduce construction costs, save resources, and help projects earn green building certifications. HIL invests heavily in R&D and now holds 22 patents related to innovative green building materials. It is recognized as an industry leader in sustainability through numerous awards.
CE & CR magazine Nov 2014
- 1. 74 CE&CR NOVEMBER 2013 Green Initiative As an industry leader in construction materials we are committed to: providing environmentally sustainable products, procuring raw materials without disturbing the natural green habitat, providing materials that help save energy and are non-toxic, manufacturing materials that don't adversely impact the environment. HIL is fully aware of its responsibility towards Environment. We have a very clear vision towards this goal. That is why we have chalked out a "5 WAY GREEN" to ensure significant contribution towards sustainable development. At HIL Limited, safety, employee wellness and environment protection are of paramount importance. We follow our 5-way Green Philosophy in everything that we do: We use Green raw materials in a Green Process that uses Green Energy to make Green Products that are reusable and recyclable. HIL's products are environment friendly and have garnered a lot of attention from the building community in the past few years. Our Aerocon products enable energy savings of up to 28% and structural savings by up to 20%. Usage of Aerocon products helps in getting "Green certification" and green rating for the building from Aerocon Is a Name Synonymous To Sustainable and Green Construction HIL Limited is a flagship Company of the C.K. Birla Group of Companies. Incorporated on 17th June 1946, it is one of the oldest fibre cement roof manufacturing companies in India. The company has developed brands that have stood the test of time and created a legacy of market leadership. HIL's sheeting brand "Charminar" built over a period of 60 years based on affordability, quality, strength and durability, continues to enjoy the confidence of its customers. Its extensive sales and distribution network spread across the country, with a representation in all the states, is a result of its continued efforts to extend the network and ensure availability of its products even in remote rural areas. Currently a major trend that is sweeping the building products industry is the "Green" factor. HIL anticipated this Green revolution a decade ago, and its mature product lines of Aerocon and Hysil stand testimony to that fact. There is a growing segment of building products consumers who are environmentally conscious. HILL welcomes this paradigm shift and is confident that as a pioneer, it will be able to set standards and serve the discerning customer to their satisfaction. Mr. Madhusudan Mokashi, VP - Marketing, HIL Limited in an interaction with CE&CR talks about HIL's green initiatives and its efforts towards Innovation in this regard. BUILDING MATERIALS leading agencies such as IGBC and GRIHA. The name Aerocon has become synonymous to sustainable and green construction solution. HIL is committed to developing and offering new innovative solutions to elevate life spaces through Aerocon products, mainly, Blocks, Panels, C-Boards, and Designer boards are used for applications such as mass housing, pre-fab structures, cladding, paneling, partitioning, mezzanine flooring, false ceiling etc. Hill 2.pmd 10/23/2013, 6:37 PM1
- 2. CE&CR NOVEMBER 2013 75 BUILDING MATERIALS For further details contact: HIL Limited, Website: www.hil.in Aerocon Products are a solution to the issues of shortage of sand, water and labour faced by a builder. HIL's products address these issues as they enable reduced work on site and economy in terms of time and cost. We take out 'Green commitment' very seriously and as a part of this promise, HIL Limited has installed wind turbines at various locations across India to generate and utilize renewable energy. The current installed capacity is 7.5 MW. which generates enough power to provide for 30% of our energy requirements. Efforts towards Research and Development HIL is constantly endeavouring to better its products; it invests about 1 per cent of the turnover in research and development (R&D). With one of the largest R&D laboratories, HIL is one of the few building material companies that has government recognised in-house R&D centers. Testimony to HIL's goal towards green innovation are the 22 patents it holds in India and other countries like the US, UK, Australia, Malaysia , Sri Lanka and Pakistan. Take the panel for example; compared to its initial stages, a lot of innovation has gone in since its launch based on the feedback from consumers. We keep visiting the market and seeing how it has been used and reacted to the environment. We try to incorporate our observations and evolve further and further. Creating Awareness about Green Products We are a company that not only produce products but also provides solutions to its customers and other industry stakeholders. We create awareness among architects and structural consultants about designing buildings that make use of lightweight materials. This helps save steel which in turn helps cut down on cost and labor. With the use of Aerocon panels, the cost comes down and a combination of the block & panels gives you the same desired strength as that of steel . On future of Aerocon Products The future is really very bright People are becoming more conscious about the environment and end up using a lot of environment friendly products. Bricks, which are still very prominently used in smaller towns; use first level of mud from fertile land. As the awareness about environment friendly products increases, the manufacturing and use of bricks is going to stop substantially and now government is also taking steps towards this. There is going to be a lot of awareness and demand of light weight blocks and panels. A high quality and environmental friendly ready-made product will always be a preference for quick completion of construction projects and that too cost effectively. This is a fantastic opportunity for all the building materials, especially environment friendly products. Awards and Achievements With awards galore, HIL is one of the most recognized companies in the building material space. Our longstanding reputation is poised to continue with strong growth in the future. We have received innumerable corporate awards that speak for the innovations introduced by us and the various milestones achieved. Awards received include National Awards for Fly Ash Utilisation, Glory of India Award, Concord Award, to name a few. The recent ones being the Winner award in Manufacturing Today Awards 2013 for Excellence in Sustainability, Bronze title for Aerocon's designer board (Techktona), in The Design Wall (Innovative product category), organized by Economic times, ACETECH. HIL's Aerocon Autoclaved Aerated Concrete (AAC) Blocks manufacturing plant in Golan, Surat that converts tons of waste, more than 65% fly ash left over from combustion by coal-burning power plants, to lightweight sustainable Green building commodity, became the first green building materials plant in India to receive the GreenCo Gold Rating Award instituted by The Confederation of Indian Industry (CII). Hill 2.pmd 10/23/2013, 6:37 PM2