Personal Information
Organization / Workplace
Paris Area, France France
Occupation
Digital Optimization lead chez Microsoft
Industry
Advertising / Marketing / PR
About
Link digital activities with offline campaigns, bring crazy ideas into real projects, talk to consumers with the right tone of voice for every touchpoint and according to specific objectives (Awareness, consideration, preference, purchase), test and learn, orchestrate projects with a bunch of agencies and people, learn more, drive conversations on a product, imagine viral campaigns and bring consistency across owned, earned and bought medias.
That's what I've been doing for 10 years :)
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