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Egypt Egypt

Business Development Manager

Advertising / Marketing / PR

• Consulting services & Reports includes:  Marketing feasibility studies for both new projects & expansions.  Best use (exploitation) studies for land spaces.  Competition analysis & market scan report.  Pricing analysis & payments methods.  Customer preferences reports (consumer preferences for all 4Ps aspects, usage and consumption, attitude and decision making).  Evaluating & measuring the effectiveness of marketing performance & marketing mix.  Measuring the effectiveness of promotion activities (advertising, and communications programs and strategies).  Evaluating the sales team performance through “mystery shopper” technique.  Marketing strategy and ma