Personal Information
Organization / Workplace
Forest Hills, New York
Occupation
Account Executive
About
I am an author, professor and marketing-executive-turned-cultural-critic. My latest book is Compassion, Inc.: How Corporate America Blurs the Line Between What We Buy, Who We Are and Those We Help (University of California Press, 2012).
I've been working in or writing about the media industry for more than 20 years, working at places like NBC, MTV Networks, and at major advertising agencies and working accounts as Miller Lite, Uncle Ben’s and Dole Foods. My first book, Media Diversity: Economics, Ownership and the FCC (Lawrence Erlbaum Associates, 2004), caused much debate when research from this work was used by the FCC as the basis for redefining the media ownership rules. That work was
Tags
marketing
social media marketing
higher education
content marketing
religion
media
digital religion
brand hijacking
evangelical churches
See more
- Presentations
- Documents
- Infographics