I was propelled into the world of advertising in 1990 at Young & Rubicam, where I serviced the Ford account鈥攁n excellent marriage for a lover of both cars and advertising. I then made a move to Bos, where I managed the national and regional accounts for Nissan Canada for the next 5 years.
After a brief sojourn at Tam-Tam in client services and new business development, I decided to test my creative side, working freelance under the name T锚te Carr茅e, where I supplied original, English-language creative services to some of Montreal's top ad agencies for the following 5 years.
It was then that I returned to Bos, but this time as a strategic planner where I worked on a number of branding a...
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