SIIA Smart content for smart devices
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The world has gone content crazy so delivering amazing content in an amazing way is more important than ever. This slideshare looks at one particular case study, which can be applied to a multitude of content types.
SIIA Smart content for smart devices
- 1. Small is beautiful: #smartcontent for smart devices Marc Hartog Founder & CEO apptitudestudio.com @marchartog @apptitudemedia #smartcontent
- 3. Hej Google . Finns det 鍖er iPhones s辰ljs varje sekund d奪 det 鍖nns barn som f旦ddes p奪 planeten ??
- 4. 1 Billion smartphones sold in 2013 (IDC) Thats 32 smartphones per second Which means 7.5 smartphones are born for each baby born And thats a LOT 91% of all people on earth have a mobile phone. 56% of people own a smart phone 50% of mobile phone users use mobile as their primary internet source 80% of time on mobile is spent inside apps Mobile web adoption is growing x8 faster than web adoption did in the 1990s and early 2000s @marchartog @apptitudemedia #smartcontent
- 5. This is important in that it re鍖ects the tempo at which you need to think @marchartog @apptitudemedia #smartcontent
- 6. 7.22 billion phones vs fewer than 7.2 billion people, Oct 7th 2014, IBTimes @marchartog @apptitudemedia #smartcontent
- 11. *We are making it up as we go along! @marchartog @apptitudemedia #smartcontent
- 25. BJP app development Success of iPhone/Apps Font renditionToo much material
- 27. 05 January Adobe
- 28. BJP Adobe dummy
- 30. 12 April Mag+
- 32. Odd socks
- 34. Con鍖dential Not for external use
- 35. Con鍖dential Not for external use
- 36. 2WEEKS KIT CHECKLIST SOFTWARE INSTALLED HTML5 FUNCTIONS BONNIER CONTRACT MAG+TOOLS MAG+TOOLS BJP PREVIEW ISSUE PREVIEW ISSUES X3 BJP FIRST FULL ISSUE TO ITUNES BJP SECOND FULL ISSUE TO ITUNES X3 CA, IE & RISK FIRST FULL ISSUE TO ITUNES BEGIN DETAILED PLANS X3 CA, IE & RISK BEGIN BJP FIRST ISSUE DEVELOP DUMMIES BRAINSTORMS X3 CA, IE & RISK BJP ISSUE TESTED WITH ADS ETC TRAINING SCHEDULE X3 CA, IE & RISK REVISED FLATPLANS X3 CA, IE & RISK REAL ISSUE WITH ADS X3 CA, IE & RISK TESTED ISSUES X3 CA, IE & RISK ITUNES CONTRACT & DOCUMENTATION INTERACTIVE ADS MAKE UP POC X4 BJP, CA, IE & RISK INITIAL PRESENTATIONS X3 CA, IE & RISK 3MONTHS 6MONTHS
- 37. Initial presentation Initiate discussion Brainstorm Work鍖ow/ ownership Storyboard app issue Detailed planning A rough guide to mag+ Six key areas
- 53. Bite-sized chunks of content -贈0.69 vs 贈6.99 @marchartog @apptitudemedia #smartcontent
- 54. Same vs different? Content/frequency/purpose? @marchartog @apptitudemedia #smartcontent
- 58. @marchartog @apptitudemedia #smartcontent 30 magazines in WHSmiths 218 in newsstand category good enough is not good enough
- 59. @marchartog @apptitudemedia #smartcontent The world has gone content crazy #everysingleminute 2.5m Facebook content shares 300,000 tweets 200m emails 48,000 iOS app downloads 72 hours video uploaded 4m google searches Thats 72 hours, every minute Thats 3 days a minute of new content being created andTHAT is your competition
- 61. 2. By delivering it in an amazing way: with a rich, story-telling app experience So how do you rise above the noise? 1. By delivering amazing content: with a magazine mindset
- 63. magplus.com Profitable Digital Publishing Developing Your App Strategy @marchartog @apptitudemedia #smartcontent
- 64. Visibility is really hard (So, cheat) The most powerful authentication tool in the world* (*ahem, built by us) www.subs-plus.com @marchartog @apptitudemedia #smartcontent
- 65. Rich & targeted push noti鍖cations Segmentation & detailed analytics @marchartog @apptitudemedia #smartcontent
- 69. @marchartog @apptitudemedia #smartcontent Everyone is on their smartphones and tablets. Recap - changing behaviour Consumer behaviour has changed. The smartphone and tablet is where you need to be to get your message to your audience.
- 70. @marchartog @apptitudemedia #smartcontent The world has gone content crazy. Recap - content bonanza There is more content than ever before. You need to cut through the noise by delivering amazing content in an amazing way. Mostly badly conceived and poorly delivered.
- 71. @marchartog @apptitudemedia #smartcontent Recap - magazine mindset Content marketers can learn from editors and publishers Study the industry which has been doing this since 1663 You need to create quality content with pace & rhythm
- 72. @marchartog @apptitudemedia #smartcontent Recap - deliver an amazing experience Compliment your online channels, serve as a content hub If you need some help, say hello@apptitudemedia.co.uk Bring content to life with a deep, rich, storytelling experience Dont build, use technology that others invest $millions in making