I've had the privilege to work for, and work with, some of the brightest minds in the DTC marketing world, and that's allowed me to develop a set of skills I use now to grow business in this new multi-channel landscape. Launching campaigns, brands, or businesses using ROI based offline media, leveraging e-commerce and digital marketing to increase revenue and profits, and utilizing everything from TV to social to increase brand awareness.
Today's consumer can interact with a business or a brand in so many different ways, it's critical now to be where they want you, when they want you, and to provide a streamlined enjoyable experience. I believe that capitalizing on this trend to monetize...
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