Winning the SEO Game
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This document provides an overview of key factors for search engine optimization (SEO) success. It discusses 9 important SEO factors including search intent, backlinks, page speed, user experience, content quality, site authority, security, structured data, and optimizing for voice search. For each factor, it provides best practices and techniques to improve rankings, such as keyword research, creating valuable content, link building outreach, image compression, and implementing structured data. The overall message is that SEO requires focusing on user experience and playing the long game of continuous optimization.
Winning the SEO Game
- 1. GAME WINNING THE PROVEN STRATEGIES FOR GETTING MORE SEARCH TRAFFIC TO YOUR SITE 息 2020, BY MARCELINO LATORRE. ALL RIGHTS RESERVED.
- 2. Why SEO Matters More Than Ever
- 3. Between 2010 to 2015, you could get enormous amounts of traffic from social media.
- 4. Since then, however, things have changed dramatically.
- 5. The end result of all this is that its now super tough to get as much traffic from social media.
- 6. SEO is the process of optimizing your website (pages, blog posts, and more) for search engines like Google.
- 7. The general concept behind SEO is simple, but its a little more complicated in practice.
- 8. One of the primary goals of SEO is to make your website stand out from everything else.
- 9. So, how do you make your site stand out in the eyes of Google?
- 10. How Does Google Work?
- 11. At the core, Google exists to return relevant information to searchers.
- 12. Ranking Factors
- 13. Important Google Ranking Factors: Search intent Backlinks Page speed User experience Content freshness, depth, and accuracy
- 14. Important Google Ranking Factors (continued): Site authority Security Mobile friendliness Structured data Optimized for voice search
- 15. If you want to succeed with SEO, you should focus on the factors listed above.
- 16. SEO Factor #1: Search Intent
- 17. If you want to get search traffic to your website, you must optimize your pages for search intent.
- 18. Keyword Research
- 19. Keyword Research Tools: Ubersuggest Ahrefs SEMRush Long Tail Pro
- 20. First, you can directly enter words and phrases to see what the monthly search volume is.
- 22. Your goal is to find keywords that have a relatively high search volume and relatively low levels of competition.
- 23. Another way to find relevant keywords is to look at your competitors to see what terms they are already ranking for.
- 25. Seeing the terms your competitors rank for can help you determine the keywords you want to go after.
- 27. Include Your Keyword: In the page title Within the first 100 words In a subheading Naturally sprinkled throughout the body
- 28. You dont need to go overboard on your keywords.
- 29. SEO Factor #2: Backlinks
- 30. When Google sees that a page has a lot of backlinks, its a signal to them that a lot of people value the page and that the content on it is good.
- 31. The backlinks need to come from relevant sites.
- 33. What makes content valuable? Its not that complicated. Great content always checks at least one of the following boxes:
- 34. Great Content Covers a subject more thoroughly than other pieces Is authoritative (facts, studies) Is easy to consume (easy to read, well-designed) Is up to date
- 35. If you run a fitness website, are you more likely to link to a 500 word listicle or a 5,000 word, super in- depth piece written by an exercise expert?
- 36. If you want to get backlinks, take a look at what is currently ranking in the search results for a specific keyword.
- 38. Outreach: Find websites in the same niche as yours.
- 39. Guest post: Find relevant sites that allow guest posts.
- 40. Appear on podcasts: Find relevant podcasts that welcome guests.
- 41. Find broken links: Use an SEO tool like Ahrefs to find links on relevant websites that dont work anymore.
- 42. Resource pages: Find relevant resource pages and ask if your content might be added to the page.
- 43. Almost all effective link building methods boil down to the same thing: adding value to others.
- 44. SEO Factor #3: Page Speed
- 45. In light of this, they tend to favor faster pages over slower ones in the search results.
- 47. There are also a number of relatively simple things you can do to speed up your web pages.
- 48. Compress Images
- 49. If you use WordPress, the WP Smush Image plugin will handle all the compression duties for you.
- 50. If you use something other than WordPress, you can easily compress your images using a service like TinyPNG or TinyJPG.
- 52. Browser caching saves certain elements of your site within visitors browsers so that they dont have to reload every time they visit your site.
- 53. The W3 Total Cache WordPress plugin makes it super simple to implement browser caching on your site.
- 54. Minify HTML
- 55. You dont have to be a whiz at coding to minify the HTML on your site. The Minify HTML WordPress plugin will take care of it for you.
- 56. Remove Unnecessary Plugins and Scripts
- 57. Use A Content Delivery Network (CDN)
- 58. Examples of CDNs: Cloudflare MaxCDN Cloudwatch
- 59. SEO Factor #4: User Experience (UX)
- 60. RankBrain looks at User Experience Signals to determine whether a particular page is satisfying users.
- 62. Every Google search listing has three elements: page title, page description, and page URL.
- 63. Page Title: Make it attention-grabbing so that it stands out in the search results.
- 64. Page Description: Clear, compelling, and contains your primary keyword
- 65. Page URL: Short and includes the primary keyword
- 66. Dwell Time
- 67. The primary way to increase dwell time is to create outstanding content that people really want to consume.
- 68. 1. Quick, snappy intros
- 69. 2. Long form content
- 70. 3. Easy to read
- 71. 4. Embed videos
- 73. SEO Factor #5: Content Freshness, Accuracy, and Depth
- 75. If the information on one of your pages changes somewhat regularly, do your best to keep it up to date.
- 76. Content Accuracy
- 77. If Google regularly returned incorrect search results, you wouldnt want to use it.
- 78. Content Depth
- 79. If you dont cover a subject thoroughly, people will come to your site, not find what theyre looking for, and then bounce to another site.
- 80. As you create content, think through all the different things people might be searching for related to the content youre creating.
- 81. If youre not sure what people are searching for, type your primary keyword into Google, scroll to the bottom, and look at the related searches.
- 82. SEO Factor #6: Site Authority
- 83. When it comes to search results, Google tends to favor high authority websites.
- 84. The first key to authority is backlinks.
- 85. Another key to authority is topical expertise.
- 86. If you want your pages to rank in the search results, focus on developing and demonstrating your expertise in a particular area.
- 87. Building the authority of a website is all about momentum.
- 88. SEO Factor #7: Security and Mobile Friendliness
- 89. Security
- 90. How do you know if your site is secure?
- 91. If your site isnt secure, you can make it secure using an SSL certificate.
- 93. One way to see how your site performs on mobile phones is to go to Google Search Console and look at the Mobile Usability report.
- 94. SEO Factor #8: Use Structured Data
- 95. Types of Structured Data: Books Movies Courses Ratings Events Local business info Recipes And much more
- 96. If you implement structured data correctly, it may show directly in the search results.
- 98. Probably the simplest way to implement structured data is to use Googles Structured Data Markup Helper.
- 99. SEO Factor #9: Optimize for Voice Search
- 100. In order to optimize for voice search, you need to think about how most people use it. Its almost always done in the form of a question.
- 101. Some relatively simple ways to optimize for voice search are
- 102. 1. Create FAQ pages
- 103. 2. Shoot for the featured snippet
- 104. 3. Write naturally
- 105. 4. Keep it simple
- 106. 5. Boost your site speed
- 107. As you work to make your site voice search friendly, consider what questions you would ask.
- 108. Playing the Long Game
- 109. SEO Techniques: Optimize for search intent. Get backlinks. Improve your page speed. Create a good user experience. Create content that is fresh, accurate, and in-depth.
- 110. SEO Techniques: Build the authority of your site. Ensure that your site is secure and mobile friendly. Use structured data. Optimize for voice search.
- 111. At its core, SEO isnt that complicated.
- 112. So, start playing the long SEO game today.
- 113. Thanks for being a part of this workshop!