Personal Information
Organization / Workplace
Latina Area, Italy Italy
Occupation
VP, Global Business Development
Industry
Advertising / Marketing / PR
About
I am a passionate Italian specializing in International project coordination and business development. As a background Marcello specializes in Branding, Repositioning, New Product Launch, Competitive Analysis, Research on Communication and Trend tracking.
I am an eclectic network facilitator, with love for creating strategic partnerships that generate benefits for the entire market research community. I am the Italian representative for ESOMAR (World Society for Opinions and Market Research) since year 2011.
I started my career in market research in 1999, one year before graduating, working for several UK based global agencies, serving as an in-country consultant from Italy. Two years l...
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