Personal Information
Organization / Workplace
São Paulo Area, Brazil Brazil
Occupation
Consumer & Market Insights Manager e Professor Universitário
Industry
Retail
About
- 17 year experience with consumer insights and market research.
- Supporting marketing teams designing action plans based on market research results.
- Expertise: Innovation & New Product Development, Brand & Communication Management, Satisfaction & Loyalty, Market Understanding, and Consumer & Shopper Behavior, Nielsen and Kantar.
- Integrated analysis based on the combination of a series of independent surveys and data.
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