Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Hispanic Marketing Strategist :: Digital Marketing Specialist :: President @ Grupo Parada
Industry
Advertising / Marketing / PR
Website
http://www.GrupoParada.comAbout
Marcelo R. Rodriguez is a marketing management consultant and public speaker. He has been instrumental in helping companies tackle communication challenges with the Hispanic community in many industries using digital technologies.
Marcelo’s experience with digital media dates back to 1995. His projects were with Coca Cola, Lloyds Bank of London in Ecuador, and the Ecuadorian Tourism Ministry. He relocated to the US to expand his knowledge base and establish business connections.
He uses web metrics and the constant optimization of digital marketing campaigns to meet the culturally specific needs of Hispanic consumers. He has worked for clients like Toyota, Emblem Health, Acacia Netw.
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