I am a strategist and former academic that decided to break out of the ivory tower to pursue a career in marketing and advertising. As a freelancer, I alternate between doing pitch work for agencies and marketing strategy consulting to startups, providing me with experience developing both advertising and non-advertising solutions.
What excites me most about planning is the opportunity to imagine future possible for brands. My background in psychology and research helps me empathise with human personality and connect the dots between disparate sources of input. This in turns allows me to craft research in to a springboard that inspires strategically-informed creative work, which ultimate...
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