The Word Factory - B2B & B2C content marketing, brand journalism and consulting
Personal Information
Organization / Workplace
Raleigh-Durham, North Carolina Area United States
Occupation
Content marketing & brand journalism consultant & producer, freelance journalist, writing coach, national speaker
Industry
Advertising / Marketing / PR
Website
About
I help folks like you at B2B and B2C brands tell stronger stories with less pesky friction, faster production times and more internal and audience satisfaction. Here's how:
Quality Improvement & Operational Efficiency
• Design/improve workflows for content creation and newsroom/department operations
• Create quality standards and content supply chains
• Develop processes to work more effectively with freelancers and contractors
• Produce models and quality criteria for content-heavy organizations
Brand Journalism & Content Marketing
• Develop brand journalism and content marketing programs and content
• Refresh, resurface and repurpose (atomize) existing and evergreen content
Contact Details
