*Leading and managing the team to provide technical support to customers in Asia to achieve best in class technical service and user experience in the industry.
*Managing the reference design team to develop system level solutions. Coordinate and align the resources inside the company and also the partners outside the company to promote the available solutions to the market.
*Leader and key stakeholders for many marketing programs in the region, including applications collateral, technical online forum, web sampling program, buy on line, marketing automation program, content translation etc.