Lead generation for IT outsourcing
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An overview of different lead generation methodologies and approaches to lead generation. - Business development Audit - Why is the process so important? - What are the types of lead gen sources? - What are the sources you should focus on? - Outbound and inbound marketing mix - What is Selling? - A competitive analysis is a MUST - Planning and OKRs - The power of Iterations and Analysis
Lead generation for IT outsourcing
- 1. M A R I N A N I K I T C H U K LEAD GENERATION FOR IT OUTSOURCING
- 2. Introduction BDM Audit LeadGen Process Lead generation sources review Types of Lead Gen Sources What is Selling Let's Start. Let's Dream Competitive analysis Planning & OKRs DISCUSSION POINTS TODAY'S TOPICS 2
- 3. A customer-oriented, collaborative and creative consultant with 7 years + experience in IT services industry. Implementation of both digital and face-to-face sales and marketing activities, lead generation campaigns and projects within the SaaS industry. Business Development Manager Experience: *Social2B (Nov. 2018- Now) *Provectus (2017-2018) *DataArt (2012-2017) Consultant for IT services companies. Main focus: *Inbound and Outbound Marketing *Lead generation *ABM (account-based marketing) Journaling BizDeva Telegram channel on business development topic. BRIEF INTRODUCTION I AM MARINA NIKITCHUK, BDM @SOCIAL2B AND CONSULTANT 3
- 4. BUSINESS DEVELOPMENT AUDIT NO SECRETS. JUST DISCIPLINE General Overview SWOT-analysis Strategy and tactics (questions on KPIs) Motivation LeadGen sources and activities Current Clients New members onboarding Tools and automation AOB BDM AUDIT SURVEY PLEASE REQUEST
- 5. CREATE YOUR ACTION PLAN LEAD GENERATION PROCESS Messaging and positioning It comes from your strategy and goals Get the feedback & Repeat Analyze, Be flexible, Make changes, Repeat Planning, Objectives & Retrospective Quarter Month Week Build your market anticipation Preparation (Collateral, Materials) & Execution
- 6. TYPES OF LEAD GEN SOURCES Outbound Outbound lead generation campaigns Email marketing campaigns Cold Calling Personal Brand Inbound Website Blog Quora, Reddit, Stack Overflow Groups Freelance websites Clutch, Good Firms, Capterra Listings Referrals Partnerships Customer Surveys
- 8. LET'S START. LET'S DREAM. RESOURCES VS GOALS
- 9. COMPETITIVE ANALYSIS Google Clutch, Good Firms, Capterra Crunchbase + LinkedIn Semrush (10 free requests or 99.95 $ per month) Ahrefs (7 days trial for 7$ or 99 $ per month) SpyFu (39 $ per month) for keywords and ads texts. (Adbeat, etc.) Alexa (14 days free or 149$ per month) References Listings Budgets ARTICLES PLEASE REQUEST
- 10. MAKE A DECISION AND STICK TO IT PLANNING AND OKRS 10 OKR WORKSHEET PLEASE REQUEST
- 12. Gain feedback Study analyticsMake iterations Quarter Results Mandatories
- 13. Marina Nikit4uk GET IN TOUCH WITH US acebook, LinkedIn, Twitter: marina.nikitchuk@gmail.com Email Address https://t.me/bizdeva Telegram Channel