After many years running my own company, I joined Sysmex Europe in 2012 as Brand Manager. My main focus is on brand guardianship and delivering a consistent brand experience across all brand touchpoints.
Sysmex is the global leader in haematology and a significant player in haemostasis and urinalysis. More recently, we are expanding into fascinating new areas such as life sciences and biosciences. We are extremely successful in what we do - having grown consistently for over a decade, even in the current tough times. My job is making sure we deliver the same look and feel for our existing business as we grow, and harmonising our brand presence as we explore new areas.
It's exciting n...
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