I believe that the success of any organisation partly lies in their ability to effectively align technology to support their strategic business objectives.
As a Sales and Marketing Director, not only do I focus on ensuring that we have a clear strategy, the right people, product offering and well thought out business processes - I also practice what I preach - by ensuring we use technology effectively to support the entire sales process from lead generation, lead nurturing through to opportunity management, proposal generation and sales conversion.
This enables me to forecast accurately and react quickly to changes in the market through constantly monitoring the health of our sales pipe...
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