I love the marketing challenge of building and sustaining a business, a community, or a mission.
I don't believe in marketing miracles. Marketing is a discipline. It's the slow and steady work of building your tribe's (Seth Godin) attention, commitment, and trust. We are dealing with smart consumers. They won't be tricked into buying what we're selling. We have to earn their trust and deliver real value.
I am a...
Lifelong learner - I read constantly, I love working with people who are smarter than me
Contributor - If it's important I want to play, not spectate.
Collaborator - I love working with people to develop an idea, make it happen, and leave the world different than when we star...
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