The 4 C's of diamonds are cut, clarity, color, and carat weight. Cut has the greatest impact on a diamond's appearance and sparkle. Clarity is determined by the number and type of inclusions in a diamond. Color refers to how colorless a diamond is, with more color making a diamond scarcer and more expensive. Carat weight does not necessarily indicate size, as a lower carat weight diamond can look similar to a higher carat weight diamond but be significantly cheaper.
3. 1. CUT
Cut determines the
sparkle factor and
has greatest impact
on the appearance
of the stone.
NEVER skim on cut!
4. 2. CLARITY
Clarity is determined based on the
number and types of inclusions found
in the diamond.
5. 3. COLOR
Colored stones can cost more because of
their scarcity in nature. In real life, the
subtle differences between color grades are
almost undetectable to untrained eyes.
6. 4. CARAT
WEIGHT
Carat weight is not an indication of a diamond's face up
size! In real life, a .90 carat diamond looks similar
compared to a 1 carat diamond.
However, the .90 carat stone is significantly cheaper!