Member of CEO's Senior Leadership Team and Leader of a diverse marketing team that develops and executes the go-to-market strategy for the premier web hosting and content management system in the highly competitive K-12 education market.
Team accomplishments include:
- Developed and implemented a formal new-product launch strategy
- Created regional marketing plans to increase lead generation for consultative sales team
- Developed a competitive intelligence strategy to help refine product and corporate positioning
- Created an analytic framework for measuring marketing effectiveness including marketing automation, primary market research and enhanced SEO metrics
- Provided professional...
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b2b marketingmarketing educationstart up marketingtechnology marketingmarketingglobal marketingproduct management
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