Product management for founders
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The document presents a framework for product management in digital venture startups by Marko Oksanen during a presentation on October 15, 2018. It covers the fundamentals of effective product management, including collaboration with business and technical teams, customer engagement, and the significance of vision and respect within teams. Additionally, it identifies barriers to successful product management, such as the Dunning-Kruger effect and the knowing-doing gap.
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Product management for founders
- 1. PRODUCT MANAGEMENT in Digital Ventures Startups Product Management A presentation given 15th October 2018 in Microsoft Flux by Marko Oksanen
- 2. 11 years building digital products 7 years in product management Marko Oksanen @_Mark0
- 3. AGENDA: What is Product Management in the context of Digital Ventures. The fundamentals of good product management with practical examples and tools. Brief introduction to common barriers to good product management in startups. 1. 2. 3.
- 5. A project consists of a temporary endeavor undertaken to create a unique product, service or result. A project is temporary in that it has a defined beginning and end in time, and therefore defined scope and resources. Source: PMI ITS NOT PROJECT MANAGEMENT
- 6. BUILDING DIGITAL VENTURES IS A VUCA WORLD
- 7. TRADITIONAL PROJECTS ARE HIGH RISK IN A VUCA WORLD
- 9. SO WHAT IS PRODUCT MANAGEMENT IN THE WORLD OF DIGITAL VENTURES?
- 10. TRADITIONAL DEFINITION OF PRODUCT MANAGEMENT a Product Manager is a critical link between the business, technology and UX
- 14. HOW PRODUCT MANAGEMENT WORKS WITH BUSINESS
- 15. COLLECT IDEAS Business ideas Feature requests Process ideas Problems Moonshots
- 16. CREATE STRUCTURE Build the processes. Develop the business ideas. Understand root causes (5-WHYS) and push back on features. Manage the backlog.
- 18. MARKET RESEARCH FOR STARTUPS (Going beyond TAM SAM SOM)
- 19. COMMUNICATE BOTH WAYS Choose your weapons: Reports Documents 1on1 meetings Presentations Slack Phone calls
- 20. BUILD THE VISION Vision is the most effective tool for communication. A good vision fulfills company purpose.
- 22. Profit for a company is like oxygen for a person. If you dont have enough of it, youre out of the game. But if you think your life is about breathing, youre really missing something. -Peter Drucker
- 23. HOW PRODUCT MANAGEMENT WORKS WITH THE TEAM
- 24. BUILD RESPECT Your expertise brings out respect. Respect is an important part why PM work often requires technical skills. This is also done also outside office hours.
- 25. INSPIRE & MOTIVATE Help to build the bridge between a line of code and the purpose. Inspiring & ambitious visions motivate.
- 27. Source: Essential Scrum, Kenneth S. Rubin SCRUM
- 29. AGILE VALUES FOCUS ON THE FUNDAMENTALS LEAN PRINCIPLES PROCESS People fail here!
- 30. MOST COMPANIES ARE SOMEWHERE IN BETWEEN Processes and Tools Individuals and Interactions Working Software Comprehensive Documentation Customer Collaboration Contract Negotiation Responding to Change Following a Plan
- 31. LEAN PRINCIPLES LEAN DEVELOPMENT 1. Eliminate waste 2. Amplify learning 3. Decide as late as possible 4. Deliver as fast as possible 5. Empower the team 6. Build integrity in 7. See the whole MURI MURA MUDA
- 33. BUILD MEASURE LEARN ARE YOU REALLY DOING IT RIGHT?
- 36. IS YOUR PROCESS PUSH OR PULL?
- 38. SCRUM ROLES
- 39. Broken software! Retention in danger
- 40. You miss the market opportunity!
- 41. Nobody uses it!
- 42. HOW PRODUCT MANAGEMENT WORKS WITH CUSTOMERS
- 44. Dave McClures Pirate Metrics (AARRR) How do customers find you? How do you get them to the Aha moment? Do they stick? Do they bring in more customers? Can you monetize them better? USE A FRAMEWORK
- 46. Source: Dr. Max V旦lkel summary of The Mom Test by Rob Fitzpatrick
- 47. Source: Dr. Max V旦lkel summary of The Mom Test by Rob Fitzpatrick
- 48. EXPERIMENT AND VALIDATE Approach everything as an experiment. Optimize for learning. Build the capabilities for quick experimenting. Measure # experiments.
- 49. Source: https://www.evanmiller.org/ab-testi ng/ YOU DONT NEED TO BE A DATA SCIENTIST FOR THE BASICS.
- 50. THERE ARE LOTS OF TOOLS OUT THERE
- 51. 3 BARRIERS FOR BETTER PRODUCT WORK 3.
- 57. PICTURES & CREDITS Most pictures are taken from the great site of: www.unspash.com. Some of the thoughts regarding Scrum roles and the risk profiles of ventures were taught to me by the CSPO training of Agile42.