I am a veteran writer, editor and leader, having worked in B2B, B2G and association magazine publishing for 13 years before transitioning to content marketing in 2010.
As VP, Content at Imagination, I oversee the content teams who support several of the agency's B2B, financial services and retail clients. I'm responsible for ensuring that my clients鈥� business objectives, marketing plans and branding are translated into compelling, executable, multichannel content programs with journalistic integrity and strategy at their foundation. I also represent and showcase Imagination鈥檚 content team brainpower and creativity in new business presentations.
Over the years, as a content creator, I h...
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