Mars Mertens has in the past fourteen years closely experienced the developments in digital music exploitation from various perspectives.
Initially as the International Digital Exploitation Manager for label/distributor [Vital:PIAS] Digital.
Subsequently acted as Digital Business Development advisor for the Dutch Music Copyright organisation Buma/Stemra.
Next step was being involved in a startup company as Head of Business Development for fan-funding platform SellaBand.
Following this he set up OurMusic.Biz, an independent Consultancy and Business Development company focused on the various aspects of the music business
He was hired by leading ISP/Cable company Ziggo as Music Manager...
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digital distributionaggregatorsmusicsongflowitunesspotifymusicbizmcnmusic industrycopyrightcollectivemusiclicensingrecommendationstreaming
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