With over 18 years experience managing both qualitative and quantitative market research projects and over 18 years experience in marketing, strategy planning, brand management and communications, I have the experience to help brands distil down to what is important and what is going to make a difference.
A recipient of 2 prestigious marketing awards - internationally and domestically, I have spent most of my career gathering insights on consumer behaviour, purchase triggers and drivers and focusing on making the immeasurable measurable.
Specialties: - Marketing Strategy, Communication and Innovation
- Brand Management
- Loyalty Segmentation
- Qualitative Group Moderation
- Qualitative ...
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