I believe that whether you work in the web/online area or in the more traditional way around marketing and sales. The key to success is how you get your team around you to reaching targets and creating inspirational workflows. The most important experience from seven years in the Online/Social Media industry is that, tools, platforms, SaaS services etc don't make the change you're looking for. It's the people and your teams mindsets that are the fundamental challenge when it comes to turning your company to the Social sphere of Business.
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