Generating content for and optimizing engagement of HealthStream's proprietary online customer community; Monitoring activity levels in Google Analytics
Developing and implementing strategies to further strengthen and expand HealthStream's community, web/digital, and social media presence
Managing day-to-day activities and content for all HealthStream social profiles (LinkedIn, Facebook, Twitter, Google+, Youtube); Collecting and interpreting data through various marketing tools and making informed decisions based on results
Managing, promoting, and developing HealthStream's Customer Spotlight and Awards of Excellence programs
Writing copy for blogs, customer success stories, ads, em...
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