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Matt White

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When it comes down to it, the most precise definition of content marketing can be boiled down to just one word: Help The official definition, according to the Content Marketing Institute is鈥� 鈥淭he marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience 鈥� with the objective of driving profitable customer action.鈥� This is a great formal definition. But, as far as I鈥檓 concerned, this is a long way around just saying 鈥渉elp.鈥� Are your prospects asking questions? Help them by providing answers. Are your prospects facing certain challenges all the time? Help them by

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