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Belgium & Social media
Seminarie NKVK - Marketing & Communicatie verschillen NL-BE
MATTIASVERMEIRE.EMAKINA.ACCOUNTMANAGER.10Y.360
WELCOME
INDUSTRIES
FMCG.AUTOMOTIVE.FINANCE.B2B.
TOURISM&TRANSPORT.MEDIA.
DOMAINS
ATL.BTL.ONLINE.BRANDACTIVION.
SALESPROMOTION.SOCIALMEDIA.
ECOMMERCE.EVENTS.CRM.EMAIL.
EMAKINA
DIGITAL NATIVE FULL-SERVICE AGENCY
SOME REFERENCES
Landscape.TeamStructures.Cases.Recommendation.
APPROACH
INTERNET USAGE NL BE
CONNECTED 87% 81%
TIME ONLINE 14,8 hours 13,6 hours
NEWS READING 94% 77%
MOBILE CONNECTED 50% 26%
ONLINE SHOPPERS 94% 86%
LANDSCAPE
USERS NL BE
FACEBOOK 8,4 M 5,4 M
TWITTER 1,3 M +/- 180 K (2012)
GOOGLE + 800K (visits/m) 47 K
LINKEDIN 3,9 M 1,6 M
SOCIAL NETWORKS
TEAM STRUCURES
CostEffective.LessEffective.
MoreErrors.MoreEfforts.
Centralized
Centralized
Team
Strat + Conv
TEAM STRUCURES
Expensive.BetterRelations.
LessErrors.LessCoherence.
Independent Social
Team
BE-FR
Social
Team
BE-NL
Social
Team
NL
Strat + Conv
Strat + Conv
Strat + Conv
TEAM STRUCURES
CostEffective.BetterRelations.
MoreCoherence.LessEfforts.
International Driven
Internat.
Social
Team
Team
NL
Team
BE-FR
Team
BE-NL
Strat ConvConv
Conv
TEAM STRUCURES
Expensive.BetterRelations.
MoreCoherence.MoreEfforts.
Collaborative model
TEAM
NL
TEAM
BE-NL
TEAM
BE-FR
Strat + Conv
CASES
FB EXAMPLE  BONDUELLE (1)
FB EXAMPLE  BONDUELLE (2)
0
5
10
15
20
25
30
35
RESPONSES
NL
BE-FR
BE-NL
PLATFORM EXAMPLE  YUNOMI
POSTED IN NL, BE-NL, BE-FR
BELGIUM.GREAT WORK OF THE
MAKE-UP ARTIST
NETHERLANDS.SCANDAL &
COMMOTION BECAUSE OF
DISRESPECTFUL
FB EXAMPLES  MESSAGES
NL
FACEBOOK
FASTER EMBRACEMENT
MORE REACTIVE & RESPONSIVE
MORE LIKES & SHARING
FASTER UNLIKE
FASTER COMPLAIN
FACEBOOK
SLOWER MARKET
MORE THOUGHT THROUGH
MORE LOYAL
MORE SERIOUS (#FOOD)
FLANDERS vs WALLONIA
FACEBOOK
WALLONIA
+ WIN-SEEKERS
+ DIRECT
+ MORE PRACTICAL
+ DISTRUST TO MAJOR
BRANDS
+ FRECH MARKET ORIENTED
- PERSONAL SHARING
FLANDERS
- ORIENTED TO DUTCH
MARKET
UNDERSTAND.ME.
CONCLUSION
3VIEWS.TALKRIGHT.
WORDUSAGE.REWRITE.
RELATIONSHIPS.LOCAL.
ON THE INTERNET, AND EVEN MORE
ON SOCIAL NETWORKS, ITS THE
CONSUMER THAT CHOOSES WHO GETS
ATTENTION
SO PROVIDE WHAT
HE/SHE (MIGHT) WANT
CONTENT (WITH ADDED VALUE) IS
KING
CONTEXT IS QUEEN
CONNECTION IS THE JOKER
THE KEY: CONTEXTIVATION
GIVE THE CONSUMERS WHAT THEY
(MIGHT) WANT, WHEN THEY WANT
IT, AND HOW THEY WANT IT
IF YOU MANAGE TO DO THIS, YOULL BE THE EMPEROR
THANK YOU
Questions.
Linkedin. http://www.linkedin.com/in/mattiasvermeire
Mail. mvermeire@emakina.com
Website. http://www.emakina.nl
EMAKINABOOKS.INSPIRATION.

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