Matt Candy is Vice President & European Leader for IBM Interactive Experience, a next generation services organisation that helps the world's leading brands reinvent customer experiences that drive growth.
New customer insights call for new strategies and capabilities. Under Matt鈥檚 leadership IBM Interactive Experience has been driving the 'customer revolution鈥� that is reshaping future customer experiences, business models and value propositions. Matt oversees a multi-disciplinary team across Europe who collaborate using the best design, strategy, architecture, technology, analytics, and wearables practices to generate transformational ideas.
In 2014, Advertising Age ranked IBM Interac
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