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7/14/2016 4 Social Media Sentiment Analysis tools for Indepth Analysis
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Social Media Sentiment Analysis: The Spine
of Social Media Marketing
Last Updated on July 14, 2016 by edutech — Leave a Comment (Edit)
Social Media Marketing is nothing less than an ocean. And if you want to enjoy swimming in the ocean you
must get your skills polished so that you always remain above the tides even in the worst of cases. Social
media marketing skills compose of various small yet quite important factors. In this post, we shall discuss
in brief about social media sentiment analysis. What it’s all about? How is it important for an online
marketing organization?
The social media sentiment analysis is a part of social media analytics. We have often read articles on
social media analytics but no one has ever discussed on social media sentiment analysis.
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The social media sentiment analysis is a way of learning the reactions of your audiences whether they are
happy with your posts and updates or they are not impressed by what you are posting or they are just
ignoring you on social media.
As the name suggest, sentiment analysis helps a business person to add important context to the
conversation with their clients or audiences. This context is indulged after checking out the feedback
received from their potential crowd.
Social Media Sentiment Analysis
This idea of social media analysis was 䀙rst discussed in 2010, gradually in these years business community
has realized its importance and from being a mere tool it has now become an important topic of research.
If you are still 䀙guring out what this sentimental analysis can do to your business then have a needy look at
the following points.
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Why Social Media Sentiment Analysis Important?

1) Analyze Your Brand’s Reputation
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Social Media Branding
The most important bene䀙t of social media sentimental analysis is you can easily analyze where your brand
stands in the market. Any social media marketing is judged by the response that its generates for itself.
And the best way to realize the response of any social media marketing campaign is sentimental analysis.
You can get the data what the audience is thinking about your posts and updates. This is the reason why
most of the brands are focusing more on the social media analysis.
There are various tools available in the market that can help you collect the reaction of your audience on
your shared posts and updates. From this collected data you can easily get to know the points your
marketing campaign is lacking at.
2) Immediate Response to a Potential Crisis
You generally trust your image never encounters an online crisis, however, one should always be ready
manage one in any case. There are various means how social analysis helps you be vigilant against any
kind of online emergency. Sentiment analysis is one of them.
Working with a team who handles your organization’s PR can make it simple to detect a crisis before it
becomes really bad for the organization. What’s more, if an emergency hits, having the capacity to quantify
and channel things by estimation makes it easy to oversee correspondences and get things cruising easily
once again. Having all that data would help to respond quickly and set up an arrangement for easily
countering the crisis.
Learn more about → PR & Online Reputation Management
3) Competitive Analysis
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Social Media Competitive Analysis
Competitive analysis is something that every organization loves doing. What’s more, opinion analysis is
valuable for the same. Making cautions to screen your rivals permits you to gauge supposition for them the
same way you would quantify it for your own particular image’s notice.
Competitive Analysis can likewise be utilized to discover how your image or brand is being seen in contrast
with your top rivals. Watch out for the general conclusion level of contenders and discover opportunities
(positive and negative) that you can use to shape your situating against theirs.
4) Adding Context to Share of Voice
The offer of voice is another incredible approach to benchmark yourself against contenders. In any case, at
the end of the day, analysis like that don’t generally give you the full picture.
For instance, suppose you begin praising in light of the fact that you have the greater part of share voice for
your industry. In that case, you discover a large portion of the discussion is really negative.
Still, have a craving for celebrating?
You don’t need the greater part share of voice if the vast majority of the discussion is negative.
How Can you Do Social Media Sentimental Analysis for your Organization?
There are numerous tools available in the market which provide great sentimental analysis to the users.
Various organizations have used this software to get their social media analysis done. And the results were
really amazing and astounding.
Ways to Increase Engagement on your Social Channels? Read This:
http://www.mavisedutech.com/blog/social-media-post-ideas-higher-engagement/

Best Social Media sentiment Analysis Tools
A) Hootsuite:
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Social Media Sentiment Analysis Tool Report: Hootsuite
HootSuite is one of the best social media managing tools in the market today. It is an awesome free
software that helps you easily manage and track your social media activities. The best thing is the cost that
they offer for a single subscription. It’s quite reasonable and delivers more than the cost. This tool assists a
user to be regularly on the top of chatter in most of the social media networks.
B) PinAlerts:
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Social Media Sentiment Analysis Tools: PinAlerts
PinAlerts is basically for Pinterest. Whenever someone pins any images from your timeline then it
immediately gives you a noti䀙cation and you can directly jump into the chat with the person. This tool
basically focuses on improving the relationship with the audience and providing a real-time engagement
with the clients.
C) SocioBoard:
Social Media Sentiment Analysis Tool
It would be right to say that SocioBoard is one of the best social media analysis tools of the world. The
ef䀙cient tracking and monitoring of various social media platform that too simultaneously make it one of
the best in the business. It helps you collect the reaction of your audiences and give an idea on how are
your posts performing? Are they able to impress the crowd? It instantaneously pings you when a client
leaves a comment or ask a query. The overall analytic features are the reason why I have included
SocioBoard in this list.
D) Mention:
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Mention is one of the latest tools that surpassed Google Alerts. This tool is a way to determine your online
presence, isolating the signs you need from whatever is left of the commotion on the web. The tool permits
you to screen a number of sources continuously and in 42 dialects, so you can respond and interact. This
tool offers a 15-day free trial and after that an assortment of arrangements from which to pick. The free
essential arrangement is one ready, one client, 300 Mention/month.
The above selection is done on the kind of performance these tools have delivered. Various factors such as
ef䀙ciency, reliability, cost etc. have been taken into account before the above classi䀙cation.
Final Takeaway on Social Media Sentiment Analysis
Sentimental Analysis is one of the best things that has happened to social media marketing. Nothing is
bigger than the audience. The reaction and interest of audience are everything. This social media analysis is
the prime key to knowing the interest and reactions of your crowd. Even the big names in the marketing
world have accepted the potential of social media sentimental analysis and working on the same. So it is
the peak time to incorporate this amazing strategy in your marketing endeavor and get the most out of it.
So are you doing the social media sentimental analysis of your social media marketing campaign? Do share
your views and experience with us in the section below!!!
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