Since I've learned the latest on "how the stuff works" and "what works where" in digital marketing, as well as ad hoc campaigns, as for building the whole digital strategy and mediaplans, including *Social Media, *Display, choosing an implementing the proper *Content Marketing, *SEM and *SEO tactics for *Marketing Communication and *PR Communication, *data analysis and *setting real KPI's, my love for marketing grew even bigger.
It all relies on some basic truths, especially those top 5 rules:
1. The best marketing doesnt feel like marketing.
Tom Fishburne
2. If you cant measure it, you cant manage it.
Peter Drucker
3. Your customers are not you. They don