USAID
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The document summarizes a project funded by USAID to help Albanian clothing manufacturers enter the Russian market. The project involved conducting market research including interviews with experts to identify potential distributors. Based on the research, visits were organized for Albanian factory managers to meet with distributors in Russia. As a result, 3 distributors were selected and contracts were signed. The project provided guidance to the Albanian firms on requirements for entering the Russian market, which they have used to identify buyers and process orders in Russia independently.
USAID
- 1. Client: USAID (USA). http://www.usaid.gov/ 2 tenders won Aim of project ? Russian market entry of 4 Albanian clothing manufacturers (1st tender) and then another 4 (2nd tender connected with good results 1st tender). ? Marketing research. Approach and Activity ? Creating a database (150 Russian garment companies). Selection of the most relevant companies - potential distributors. ? Research of Russian garment market. ? Implementation of 20 in-depth interviews with experts (with PSYmetaphors technique using). Result of the project ? Responsible officers in USAID and RRITJE Albania received necessary information about Russian market, key players and rules. ? On basis of developed strategy of Russian market entry, there were organized visits of Top Management of Albanian factories to Russia. 3 distributors were chosen and signed contracts. Russian market entry of Albanian garment industry Recommendation letter: I can send you recommendation letter and contacts of Project Manager from Albania for more details about quality of my activity
- 2. Citation from final report (page 11): Today, Albanian garments are being sold for the first time in Russia as a result of deals facilitated by the project¡¯s Russian market consultant, who the firms now contract independently. The Moscow-based consultant assembled a packet of guidance on Russian market entry, including sample contracts, trademark and brand registration, software systems, bar codes and labeling, freight, logistics, warehousing, and customs clearance. BYOB garment firms used this information to identify Russian buyers, process test orders, and negotiate deals or contract sales agents. Link to final report: http://www.chemonics.com/OurWork/OurProjects/Documents/Rritje%20Albania%20 Final%20Report%20February%202014.pdf