A specialized qualitative marketing researcher
- With 15 years of experience in qualitative marketing research, Maxwell’s research experience covers consumer needs, brand communication and product innovation. Industries include automobile, food and beverage, personal care, IT service, finance and consumer electronic products.
A skillful ethnographer and moderator
- With moderation experience of more than 1000 groups and 1500 interviews (including ethnographies), he establishes good ability in building rapport with different profiles of respondents and owns sound skills on probing and project.
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