Worked on defining campaign goals, outlining creative strategies, and creating digital/print products for clients including Delta Air Lines, Jeep, G Adventures, Budget, Tourism New Zealand, Hostels.com, etc. Collaborated closely with front-end developers to come up with intuitive, scalable, and maintainable solutions for web applications. Introduced interactive prototyping tools like InVision and Quartz Composer. Participated in a monthlong project of improving third-party insurance purchase and hotel rating widgets on LonelyPlanet.com with the Online Partnership team. A/B testings showed significant increase in click-through rates.
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