McKinsey Development

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I'm an integrated marketing communications (IMC) expert specializing in overall strategic direction and content creation. I've developed and implemented data-driven marketing and strategic communications/public relations plans for small and medium-sized organizations as a team member at McKinsey Development and as part of my other work experience. My media relations experience includes work for large and small businesses, including a multimillion-dollar trade organization and a professional sports team's award-winning media relations department. As an experience journalist (with a specialization in commercial aviation), I bring a full 360-degree perspective to media relations--simply put...